Shincha is the first harvest of Japanese tea leaves after the dormant winter months. Shin means new and cha means tea. This new tea is wildly popular and can only be purchased once per year for a short amount of time. Every year, we receive a limited amount of Shincha from our parent company Yamamotoyama so that you get a chance to experience its unique taste and color.
Japanese Shincha 2021
3 SHINCHA FACTS
If you're not familiar with Shincha, you’re probably wondering what the fuss is about. Here's why we're high-key thrilled to be bringing this energizing and uplifting tea to you.
The first flush, or the first round of tea harvesting, is some of the highest quality Japanese green tea.
The taste, smell, and color of this tea is unlike any other. It is sweeter, and the taste and aroma have been compared to the smell of fresh rain in a green forest.
Every year it’s slightly different in taste and aroma. Just like different vintages of wine, each harvest of Shincha has a special nuance to its flavor.
LIMITED AVAILABILITY
Our Shincha was grown in Kagoshima, Japan, which is located at the southwestern tip of the island of Kyushu. This batch was harvested at the end of April, so you know it's fresh. But once it's sold out, it's gone for good.
Once you smell it, you’ll agree: one of the best parts of Shincha is the fresh aroma. In order to keep the fragrance as vibrant as possible, the tea needs to be harvested quickly and processed very carefully.
